Beyond the Surface

BS³: A Movement, Not Just a Brand

I was born with the name Siobhan, but my struggles with Borderline Personality Disorder (BPD) and my battle with self-medication earned me the nickname "Big Swigg." Now, I am the founder of BS³ (BS Cubed), a mental health advocacy brand with a mission that reaches far beyond clothing.

This isn’t about just selling merchandise. This is about a movement. A battle cry for every misfit, every outcast, every person who’s ever been told they need to “just be normal.”

BS³ isn’t just a catchy name—it’s built on a three-fold mission statement, tackling some of the most pressing issues in mental health advocacy. And we’re not just talking. We’re taking action.
That’s why 60% of all profits go directly to organizations that make a real difference:

• 20% to Emotions Matter – providing connection and empowerment to those affected by BPD.
• 20% to Fountain House – working to improve behavioral health and end social and economic isolation.
• 20% to The JED Foundation – focusing on suicide prevention and mental health support for young people.

These aren’t just donations. These are investments in change.

To everyone who’s ever felt unseen, unheard, or misunderstood:

This is your moment.
This is your movement.
This is BS³.

And together? We are unstoppable.