Bold Statement

The Mission Behind BS³

BS³ isn’t just a catchy name—it’s built on a three-fold mission statement, tackling some of the most pressing issues in mental health advocacy. And we’re not just talking. We’re taking action.
That’s why 60% of all profits go directly to organizations that make a real difference:

  • 20% to Emotions Matter – providing connection and empowerment to those affected by BPD.
  • 20% to Fountain House – working to improve behavioral health and end social and economic isolation.
  • 20% to The JED Foundation – focusing on suicide prevention and mental health support for young people.

These aren’t just donations. These are investments in change.

1. Bold Statement: Everybody Is More Than Just One Label

We are not just one thing. No one fits neatly into a box. We have many roles, many joys, and many pains. Yet, society tries to pigeonhole us—whether it’s the quiet one, the loud one, the broken one, the strong one.

And when we don’t fit? We’re left feeling alone.

Loneliness is one of the worst feelings in the world. It makes us feel like we don’t belong, like we should be somewhere else—or worse, nowhere at all. But listen to me carefully:

👉 Haunted houses are still homes. 👈

You don’t have to carry anything alone. No matter how dark things seem, you belong here. And if no one has ever told you that before—I am telling you now.

2. Bold Statement: #WalkTheBorderline

Borderline Personality Disorder is misunderstood. It’s not just mood swings or attention-seeking. It’s feeling every emotion to the extreme, while doing everything in your power to avoid inevitable rejection and abandonment.

That’s why BS³’s Borderline Sociable Collection represents this duality—the push and pull between too much and not enough. It’s for everyone who walks the borderline between extremes, whether you have BPD or not.

Because here’s the truth: We’re all walking a line between who we are and who the world expects us to be.

3. Bold Statement: Banish the Stigma

Mental health isn’t a trend. It’s a reality. It’s time to stop whispering about it. It’s time to talk.

We need to erase the outdated ideas that therapy is for the weak, that medication is a crutch, or that mental illness is an excuse. We need to change the conversation.

Through BS³, we’re making that happen. Through every item sold, every conversation started, and every dollar donated, we are creating change.